The development is being built on Heath Farm, on the southeastern edge of Holt, an area earmarked for new housing by North Norfolk District Council.
The overall housing scheme is set for completion in 2023 with the first new homes for sale expected to be available at the end of this year.
Alongside the new housing, Lovell will also build a new access road to Hempstead Road via the existing Heath Drive Industrial estate to relieve congestion.
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